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Corporate Programs and Cause-Related Marketing

Program Ideas

Whether you have our products customized or take advantage of our bulk order program, there are many ways these books can be used by your company. Here are some examples of how other corporations have used our books:

Our books make excellent marketing and outreach tools as giveaways, prizes, and thank-you gifts at conferences, golf tournaments, fundraising events, award dinners, and internal meetings.

Some companies have used our books through their human resources department to inspire and reward employees. The Giving Book has been shared to thank employees who volunteer, mentor or donate to corporate campaigns. The Hero Book has been given to participants in conjunction with events like "Take Your Child to Work Day."

Companies and organizations use our books as holiday gifts for their clients, employees, and vendors. Nearly everyone has a child in their life they want to inspire and nurture, and Watering Can books make a classy gift with a universal message.

Companies, foundations, and nonprofit organizations have donated copies of the books to schools, youth groups, hospitals, churches and community centers. Watering Can offers free tools and Teacher's Guides for all our books to make them easy to utilize in group settings.

Many companies are looking to help families discuss issues relevant to their products or services and customizing one of our existing titles or working with us to create an original book to use as the cornerstone of a program to support your customers is a powerful way to enhance their experience and build brand loyalty.

 

ASI's member's newsletter in June, 2007 noted:

"For traditional holiday or other gift giving, items that connect with personal values or reflect the values important to a company can really stand out. Watering Can Press, which has worked with clients from the Boston Celtics to small insurance brokers on promotional giveaway programs, offers books aimed at children on themes such as giving, heroism and the grief process. The books make great gifts and can be customized with a business name and logo."

 

 
 
 For Retailers